Steve from System X installing a MAX ceramic coating on a Rolls Royce at West Coast Customs

System X in Partnership with West Coast Customs

West Coast Customs CEO Ryan Friedlinghaus’s Rolls Royce Ghost to show off its new look at SEMA Show 2021

“With System X Max, our primary focus was to change the industry and set a new standard by creating the most advanced automotive coating in the world.”

When it comes to his vehicles, Ryan Friedlinghaus wouldn’t let just anyone touch his favorite car, a 563-hp Rolls Royce Ghost. With that in mind System X introduced him to the most revolutionary coating on the market; System X MAX. After showing Ryan impressive results on countless high end vehicles, It didn’t take long for Ryan to trust System X to ceramic coat his most prized vehicle.Visitors to this year’s SEMA Show in Las Vegas can see the results for themselves: Friedlinghaus’s baby will be on display from November 2nd through the 5th.

The newest in coating innovation, System X Max™ is the company’s most advanced product yet. It provides super-slick and glossy paint protection with levels of durability, hardness, and chemical resistance never before seen in an automotive coating. Every drop of coating is produced in the USA at the company’s Thomaston, CT facility. System X Max comes with a lifetime warranty, and even registers to Carfax.

System X got its start more than 10 years ago in the aerospace business, where it engineered coatings for Sikorsky, Bombardier, and major airlines around the world. That legacy, says Founder Andrew Zeppa, drove the R&D behind System X Max.

“When you’re commissioned to develop a coating that can withstand extreme temperatures and keep its gloss and protective qualities in harsh weather at 300 mph, and 36,000 feet above ground, you’d better set your standards high. That’s the spirit that drove us when we engineered System X Max.”

Ryan from West Coats Customs Rolls Royce coated with System X Ceramic Coating

Like all System X coatings, Max serves as a second clear coat, but much stronger and more durable than anything else on the market. System X engineers set out to make a coating that made cars appear as if they’d been dipped in glass, and Max’s super-slick, incredibly hydrophobic finish achieves just that – while still being tough enough to protect vehicles from scratches and swirls.

System X Max is thicker than any other automotive coating, and it takes specially talented installation experts to install it correctly. West Coast Customs will devote an entire YouTube episode to the coating of Friedlinghaus’s Rolls, and will publish it during SEMA. For now, Andrew is waiting along with the rest of us…and looking forward to Vegas.

“With System X Max, our primary focus was to change the industry and set a new standard by creating the most advanced automotive coating in the world. We managed to accomplish that, and we can’t wait to show the world what Max can do for any car.”


Element 119’s origin began in Connecticut back in 2010 as a specialty coating R&D company specializing in the aerospace industry. Coatings were developed for the likes of Sikorsky, Bombardier, as well as predominant airlines internationally.

10+ years and billions of dollars in protected assets later Element 119 is now represented in over 50 countries and counting. We owe our success to our close relationships with System X distribution and installation partners. We remain true to our mission, focused on delivering the best, most efficient, longest lasting coating technology on the planet. All of our ceramic coatings are manufactured at our facility in Thomaston, CT USA to the absolute highest quality standards.

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